Market to the Right People
With the Right Offer, Using Low-Cost, High-Return,
Client-Centered Methods, and Watch Your Sales
Great marketing includes not only
great copy but an understanding of your audience and how to
reach them. Internationally acclaimed copywriter Shel
Horowitz, Director of Accurate Writing & More and author
of five books on low-cost, high-return marketing, can help
you, at surprisingly
Services from Shel Horowitz of Accurate Writing &
Whenever you need press
releases, public service announcements, print or electronic
advertising copy, web pages, direct mail letters, brochures,
fliers, newsletters, annual reports, business plans,
marketing plans, proposals, web pages, or any other
marketing and/or informational copywriting—and you want it
to be effective, affordable, and FAST—drop us a call or an
"I'm awed by your
ability to turn our jumbled ramblings into crisp, clear
copy—and so fast! You have so many good marketing ideas we
couldn't keep up with them. We appreciate your low prices,
Gary Schaefer, co-owner,
Bart's Ice Cream, Northampton, MA
click here to read more testimonials
Why Isn't Your
Current Approach Bringing the Results You
- Are you spending too
much on marketing and getting too little in
- Do you use enough
low-cost/no-cost approaches within the traditional
media—and use them successfully?
- Are you harnessing the
marketing potential of the Internet while controlling
your costs—and are your Net offerings perceived as
valuable, rather than a nuisance?
Strategic Planning: How to Find the People You Need to
Talk to and Present the Offer They Need to
- Do you know who your
customer is and how s/he finds you?
- Why should people use
you, instead of your competitors?
- Where can you reach your
best customers, and how can you do it as cheaply and well
- Do you have the right
business name, identity, and product
Materials Development: Fliers, Brochures, Press Releases,
Correspondence, Ad Copy, and Other Good Stuff to Pull Your
- Do your marketing
materials make back significantly more than their
- Can you track the
results of every marketing document or
- Does each and every one
have a direct-response component?
- Do your materials change
readers into customers?
- How many times have you
been interviewed by the news media this year— and were
you able to make the most of each of these
We'll help you find the best
answers to these questions and bring you results—with
focused planning, snappy, benefit -focused copy, and a
surprisingly affordable cost. We will:
- Evaluate your current
strategy to determine how well it's working—and how it
could work better!
- Develop marketing plans
and materials that stress what your clients are looking
for, and why they'll find it with you.
- Stretching your
marketing dollars while increasing your marketing
effectiveness. We'll create a custom marketing strategy
to locate and reach your best prospects...show you how to
boost your return with low-cost/no-cost methods...and
also make sure any conventional marketing buy is a
genuine value. You won't waste another dime on
ineffective ads or unread direct mail!
- Provide personal,
sympathetic service. We work with you one-on-one, and you
are in control over the process. We listen and discuss
everything with you, so every piece we do represents not
only our best thinking, but yours as well. We work in
person or through phone, fax, e- or postal
- Give you a phenomenally
fast turnaround. In most cases, we can turn around a
marketing project within a week—often in just a day or
two. And of course, since you only pay for the time we
work, this approach saves you money, too.
- Offer the benefits of internationally-recognized expertise at affordable rural New England prices. Our director, Shel Horowitz, is the author of Grassroots Marketing: Getting Noticed in a Noisy World, Principled Profit: Marketing That Puts People First, and several other books. His marketing books have been praised in Bottom Line/Business, Library Journal, Publisher's Weekly, Inc, the Christian Science Monitor, ForeWord, Midwest Book Review, Home Office Computing, and many other publications. A former small business columnist, his articles on marketing and business appear in national magazines and trade association newsletters, in print and online. His seminars on marketing and business—to such groups as the American Marketing Association's chapter conference, America Online's Business Strategies Forum, Inc. Magazine Online, and the Valley Community Development Corporation—are always popular, and he's been interviewed extensively in print and on radio. His client list extends across three continents.
here to read what Shel's clients have said about his
marketing and copywriting services.
here to discuss your next marketing project with
Shel (this will
create an e-mail message to firstname.lastname@example.org entitled
MarketingProjectForYou). Please include a brief
description of the project, your timetable, and some
notes on what you've done so far.
Visit our order page (on frugalmarketing.com) to get your copy of Grassroots Marketing: Getting Noticed in a Noisy World for $22.95. Also available: Principled Profit: Marketing That Puts People First—our book on success through ethics—$17.50; Grassroots Marketing for Authors and Publishers—$24.95.
For hundreds of free articles on marketing, please visit Down to Business Magazine and the archives of Shel Horowitz's Monthly Frugal Marketing Tips.
For more information, send an email via our contact form (on one of our sister sites), or call 413.586.2388 (8 a.m. to 10 p.m. Eastern Time).
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