"After reading the press
release, I almost picked up the phone to order a copy of the
book. That's how your words come through -- you really
create a sense of wanting the item (in this case, the puzzle
book). It was almost as if I were seeing the questions
for the first time - even though we wrote the original
material! As usual -- another great job. Getting your press
releases from our fax machine always creates excitement for
us. Thanks again!
"We don't know how many
different ways to say WOW!, but if there were more than one,
we'd be saying it. You are certainly blessed with a
wonderful sense of how to use our language. I'm sure you
must have heard this before -- you do great work!. To say
that you really have a knack for what you do would be an
understatement. How nice it must be to go to sleep every
night knowing that you do truly high quality work and are in
the right profession."
Inmark Associates, New Jersey
"Shel, you're a marketing
genius. Your marketing book is one of my favorite secret
weapons in the fight to get and keep customers. You're
sincere, creative, and persuasive."
author, "There's a Customer Born Every Minute"
and "The AMA Complete Guide to Small Business
"Your ability to know what I wanted to say and help me say it even better is outstanding. Nothing was distorted or misunderstood by you, only made
clearer and more readable. My first couple client through the Internet said of the article you edited, without my asking, that it was informative and engaging."
Matthew Cohen, Licensed Marriage & Family Therapist
"I was very pleased with the
quality, speed of delivery and price. It's a dull subject
but you managed to make it sound interesting. Even my US
distributor was impressed - a rare occurrence. "
Interfisk, London, UK
"It has been my great
pleasure and good fortune to know Shel Horowitz for the past
18 months and to have been able to rely on him for both his
judgment and practical expertise. He has an uncommon ability
to identify what is newsworthy and an unerring sense of what
will be considered important by the news media -- sometimes
quite different elements within the same event.
"Shel has also demonstrated
for us his talent for converting long rambling commentary
into pithy prose that makes it into print. If I were asked
to name the top three practitioners of rapid response public
relations within the publishing industry Shel would
definitely be among them and I can't immediately think of
who else might qualify."
"Am I impressed! You nailed
them. Can't wait to get [the press releases] ready
to mail! I've absolutely made the right choice with you!
There'll be more work in the future."
Isselhardt, Images From the Past, Vermont
"One of the best copywriters
in the business."
QED Press, California
"I'd like to offer my
highest possible endorsement of your services
skills are formidable. You simplify ideas and find the right
You are unparalleled at singling out accurately
the exact focus or theme that best captures
great at discussing options for presenting my
and no one is better at choosing the clearest,
briefest written language."
Mary L. Ford,
4-Term Mayor of Northampton, MA
"GREAT work, Shel. Timely
too. We'll be wanting more!"
Arts & Farces, St. Paul, MN
"My stomach ties in knots at
the thought of writing. Fortunately, I found you! Your help
over the years has freed me from anxiety and allowed me to
focus on the parts of my business I enjoy -- and your skill
with words has vastly improved the profitability of all my
Post Partum Family Care Services,
"[The release] is
simpler while emphasizing the things that should've been
emphasized more in the first place. I especially like the
impression it's giving that Six Strings Music Publishing is
another big company along with the other real big
Arakawa, Six Strings Music Publishing,
"You provide excellent
service and it's a real pleasure to work with
McRobert, CS Publishing, Nicosia, Cyprus
"Thanks for yet another
competent and clearly assembled product. It's a pleasure to
say it's a pleasure doing business with you."
Director, UMass Family Business Center (5-year steady
"Shel, thanks! Your rewrite
was absolutely perfect and hit the tone exactly. I wonder if
I'll ever be able to learn to write so
Prism Publishing & Seminars, New York
"I'm awed by your ability to
turn our jumbled ramblings into crisp, clear copy -- and so
fast! You have so many good marketing ideas we couldn't keep
up with them. We appreciate your low prices,
Schaefer, Bart's Ice Cream, Massachusetts
"The Third Edition of
'Massage: A Career At Your Fingertips' is doing very well in
bookstores, and ... I am sure your press release is part of
Ashley, Enterprise Publishing, New York
"Oh Shel, this is wonderful!
You knocked my socks off! Once I printed it out and read it,
I had to read it again and again.
"No matter how many hours I
spent or how good I felt at the time I couldn't have done
"It appears that you read
the book! I'm sure you didn't read it all, but you really
capture the essence and the most salient points."
Wolk, author and viatical expert, California
"We were pleased with your
work, your speed, your writing ability and ability to grasp
Goldinger, People Speak, California
"For more than a year now,
Shel Horowitz has written press releases, direct mail, and
web site copy for Autodidactic Press. His work is
exceptional. He has as good of an understanding of sales
psychology as anyone I've ever worked with and he is also
great under the pressure of deadlines. In a test, one of his
releases got 6 times as many responses as one of my
Hayes, Autodidactic Press, Wasilla, AK
" We have incorporated many
of your suggestions into our books, website, and materials.
We have you in our files as a great resource and will
recommend you to others. Also, the marketing book is
"You always have good
suggestions to fine-tune my marketing, and your sense of
design and type is really helpful. And I'm grateful for the
way you turn things out quickly when I've got a deadline.
Thanks for all your help."
Weinberg, Osprey, Ltd., Massachusetts
"What a wonderful job -- and
you did it so quickly and efficiently! I got all the faxes
out and will continue to use the press releases. I
appreciate your quick turnaround so very much. I'll
definitely use you again."
author of "Lip Service" --
the first self-published book picked up by a major book