"I was very pleased with the quality, speed of delivery and price. It's a dull subject but you managed to make it sound interesting. Even my US distributor was impressed‐a rare occurrence. "

Adrian Ogley, Interfisk, London, UK

"It has been my great pleasure and good fortune to know Shel Horowitz for the past 18 months and to have been able to rely on him for both his judgment and practical expertise. He has an uncommon ability to identify what is newsworthy and an unerring sense of what will be considered important by the news media‐sometimes quite different elements within the same event.

"Shel has also demonstrated for us his talent for converting long rambling commentary into pithy prose that makes it into print. If I were asked to name the top three practitioners of rapid response public relations within the publishing industry Shel would definitely be among them and I can't immediately think of who else might qualify."

Robin Lind, webpointers.com

"Am I impressed! You nailed them. Can't wait to get [the press releases] ready to mail! I've absolutely made the right choice with you! There'll be more work in the future."

Tordis Isselhardt, Images From the Past, Vermont

"One of the best copywriters in the business."

Cynthia Frank, QED Press, California

"I'd like to offer my highest possible endorsement of your services… Your skills are formidable. You simplify ideas and find the right tone… You are unparalleled at singling out accurately the exact focus or theme that best captures ideas.…great at discussing options for presenting my message… and no one is better at choosing the clearest, briefest written language."

Mary L. Ford, 4-Term Mayor of Northampton, MA

"GREAT work, Shel. Timely too. We'll be wanting more!"

Karen Fraase, Arts & Farces, St. Paul, MN

"My stomach ties in knots at the thought of writing. Fortunately, I found you! Your help over the years has freed me from anxiety and allowed me to focus on the parts of my business I enjoy‐and your skill with words has vastly improved the profitability of all my ventures."

Grete Viddal, Post Partum Family Care Services, Massachusetts

"[The release] is simpler while emphasizing the things that should've been emphasized more in the first place. I especially like the impression it's giving that Six Strings Music Publishing is another big company along with the other real big guys."

Yoichi Arakawa, Six Strings Music Publishing, California

"You provide excellent service and it's a real pleasure to work with you."

Stuart McRobert, CS Publishing, Nicosia, Cyprus

"Thanks for yet another competent and clearly assembled product. It's a pleasure to say it's a pleasure doing business with you."

Ira Bryck, Director, UMass Family Business Center (5-year steady client)

"Shel, thanks! Your rewrite was absolutely perfect and hit the tone exactly. I wonder if I'll ever be able to learn to write so effortlessly."

Lydia Hucker, Prism Publishing & Seminars, New York

"I'm awed by your ability to turn our jumbled ramblings into crisp, clear copy‐and so fast! You have so many good marketing ideas we couldn't keep up with them. We appreciate your low prices, too."

Gary Schaefer, Bart's Ice Cream, Massachusetts

"The Third Edition of 'Massage: A Career At Your Fingertips' is doing very well in bookstores, and ... I am sure your press release is part of the reason."

Martin Ashley, Enterprise Publishing, New York

"Oh Shel, this is wonderful! You knocked my socks off! Once I printed it out and read it, I had to read it again and again.

"No matter how many hours I spent or how good I felt at the time I couldn't have done this.

"It appears that you read the book! I'm sure you didn't read it all, but you really capture the essence and the most salient points."

Gloria G. Wolk, author and viatical expert, California

"We were pleased with your work, your speed, your writing ability and ability to grasp complex subjects."

Sharon Goldinger, People Speak, California

"For more than a year now, Shel Horowitz has written press releases, direct mail, and web site copy for Autodidactic Press. His work is exceptional. He has as good of an understanding of sales psychology as anyone I've ever worked with and he is also great under the pressure of deadlines. In a test, one of his releases got 6 times as many responses as one of my own."

Charles Hayes, Autodidactic Press, Wasilla, AK

" We have incorporated many of your suggestions into our books, website, and materials. We have you in our files as a great resource and will recommend you to others. Also, the marketing book is great!"

Lori Sauder, fearlessy2k.com

"You always have good suggestions to fine-tune my marketing, and your sense of design and type is really helpful. And I'm grateful for the way you turn things out quickly when I've got a deadline. Thanks for all your help."

David Weinberg, Osprey, Ltd., Massachusetts

"What a wonderful job‐and you did it so quickly and efficiently! I got all the faxes out and will continue to use the press releases. I appreciate your quick turnaround so very much. I'll definitely use you again."

MJ Rose, author of "Lip Service"‐
the first self-published book picked up by a major book club