Targeted, Cost-Effective Marketing Services for Authors and Publishers, From Shel Horowitz, Author of Grassroots Marketing: Getting Noticed in a Noisy World and Principled Profit: Marketing That Puts People First

Yes, I write news releases and other promotional materials for many types of clients. Lately, authors and independent publishers have accounted for the bulk of my work.

I've worked for hundreds of independent publishers since September 1996, and many have been back for seconds, thirds...Some have been working regularly with me for several years.

If you are interested in marketing something other than a book or author, please click here.

My fee is $195 per hour for most services, and $195 per hour plus 1% on direct mail letters or advertising copy, with a one-hour minimum on most projects. The typical publishing release takes 1-1/2 to 2-1/4 hours the first time I work on a book, somewhat less on subsequent releases.

Please send the following:

  • A copy of the book (and previous book, if you've already done a related title)
  • Any press/promotional materials you've created
  • Testimonials and Endorsements
  • Clippings of any press you've received (including those from previous books)
  • Information on the purpose and audience for the release (flier, brochure, web page, etc.)
  • Either a credit card number with expiration date or a deposit check for $195

Shel Horowitz
Accurate Writing & More
16 Barstow Lane
Hadley, MA 01035

Following is the text of a flier I prepared to distribute to publishers. I look forward to working with you.

Affordable, Effective, and Rapid Copywriting, Publicity, Marketing Consulting

for Small Publishers

from a small publisher and author of several acclaimed books on marketing

  • Press Releases and PSAs
  • Brochures
  • Press Kits
  • Fliers
  • Catalog and Ad Copy
  • Sample Reviews
  • Backgrounders
  • GuestFinder/RTIR Pages
  • Articles/Newsletters
  • Direct-Mail Sales Letters
  • Business Plan Narratives
  • E-mail Signatures
  • Jacket and Cover Copy
  • Web Page Content
  • Overall Marketing Strategies

Shel Horowitz, Director of Accurate Writing & More, has been helping clients achieve marketing success since 1974. In 1995, he founded his own publishing firm, AWM Books, when he bought back the inventory of his Simon & Schuster title, Marketing Without Megabucks. AWM Books later published Shel's second book, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook. His newest book is Grassroots Marketing, also published by AWM Books. He is a member of PMA, SPAN, and IPNE, and an active participant on the Pub-Forum online list. He specializes in low-cost but effective approaches and offers very affordable prices and quick turnaround.

A few of his many satisfied publishing clients: Autodidactic Press, Wasilla, AK; BJB Publishing; Mill Creek, WA; Construction Trades Press, Clinton, NC; CS Publishing, Nicosia, Cyprus; Emerald Wave Publishing, Fayetteville, AR; Golden Healing Publishing, Kensington, MD; Hope Springs Press, Manakin-Sabot, VA; Humble Press, Daly City, CA, ICS Press, Oakland, CA; Images from the Past, Bennington, VT; Inmark Associates, Atco, NJ; Interfisk Publishing, London, UK; LifeWords, West Fork, AR; Pineapplesoft, Namur, Belgium

Please click here to read testimonials about Shel's work.

Find out how Shel can help YOU: Accurate Writing & More, 800.683.WORD/413.586.2388,, 16 Barstow Lane, Hadley, MA 01035 USA.

Visit our order page (on to get your copy of Grassroots Marketing: Getting Noticed in a Noisy World for $22.95. Also available: Principled Profit: Marketing That Puts People First—our book on success through ethics—$17.50; Grassroots Marketing for Authors and Publishers—$24.95.


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Accurate Writing & More • Established 1981 (Cyberspace, 1994)
16 Barstow Lane, Hadley, MA 01035 USA

An easy drive from Amherst, MA (15 minutes), Northampton, MA (15 minutes), Springfield, MA (25 minutes), Greenfield, MA (25 minutes), Holyoke, MA (20 minutes), Chicopee, MA (20 minutes), Hartford, CT (45 minutes), and Brattleboro, VT (45 minutes). Near Skinner State Park and the Mount Holyoke Range.