An internationally known copywriter, Shel Horowitz focuses on affordable, Green and ethical approaches that tell "the story behind the story"-to focus on the benefits (achieving goals, fixing irritations) and move the reader to action. He has worked with clients across North America, Europe, and Asia and has more than 30 years of experience. He's also the multiple-award-winning author of six marketing books, among them Guerrilla Marketing Goes Green, Grassroots Marketing, Grassroots Marketing for Authors and Publishers, and Marketing Without Megabucks, and has helped several clients go from unpublished writer to published author.
Shel writes the Green and Profitable column. A blogger since 2004, his guest blogs have appeared on Fast Company, Triple Pundit, and many other sites. His articles on marketing, ethics, and business appear in national magazines and trade association newsletters, in print and online. His keynote speeches and seminars on Green and ethical marketing-to such groups as the Green America's GreenFest, Public Relations Society of America International Conference, Solarfest, Ragan Strategic Media Relations Conference, Book Expo America, and regional and national independent publisher associations from New England to California-are always popular, and he's been quoted in dozens of national publications, among them the Wall Street Journal, New York Times, Inc, Christian Science Monitor, Entrepreneur, etc. (Please click here for an extensive list.)
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