Starting or Expanding a Small Business?
Entrepreneurial Consulting and Business Planning Services from Shel Horowitz of Accurate Writing & More
Business Planning: What will your challenges be? Your growth issues? Where will you be in two years? What markets have you identified and how will you reach them? How can you minimize costs at the beginning and still generate sufficient revenue? Will you self-capitalize or do you need to attract investors? Do you need a formal business or marketing plan?
Strategic Marketing Planning:How will you determine what your audience is looking for, what else you can sell them next, and how to reach them? How will you spot the opportunities in markets for your existing products and services that you've never explored? How will you develop a strategy that emphasizes low costs and high returns? How will you harness the incrediblehttps://goingbeyondsustainability.com/"> power of the Internet‐but understand the medium so as not to drown in flames or disconnect notices. How will you harness the power of radio, TV, podcasts, social media, and print media? Grow your business through the appropriate in-person venues, dealer channels, and your own customers. (Click here for more on marketing and copywriting services.)
Name and Identity Development: The right business name‐and the right product names‐are crucial. You want business and product names that will help you grow while reflecting your current identity. And you want a name that will be a marketing success in any medium from the Internet to your local Yellow Pages. We can get you on the right track.
Special Help for Green and Socially Conscious Businesses: As the author of Guerrilla Marketing to heal the World and Guerrilla Marketing Goes Green Shel is an expert in identifying and marketing profitable products and services that make the world better. Please visit our sister site, Going Beyond Sustainability, to learn more
Please click here to get started. This will bring you to the contact form located on frugalmarketing.com. You may also call us at 413.586.2388 (8 a.m. to 10 p.m. US Eastern Time). Please include as much as you can about the company, product(s), existing marketing strategies, and anything else you feel would be helpful.
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Visit our order page (on ShelHorowitz.com) to get Shel's award-winning books, ebooks, and other cool and useful stuff.
Subscribe to Shel's monthly Clean and Green Marketing newsletter, one of the longest-running marketing newsletters online, published under various names since 1997. Every month, a main article with advice on marketing or green/social entrepreneurship business success, and a book review (or review of another resource, like a film). (You can unsubscribe at any time, of course‐but we think you'll find it very helpful.) After you sign up using the form underneath the bonus gift descriptions, you'll receive an email to confirm your subscription. Just click the link in that email and you'll be all set.
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Visit our sister sites:
- Discover how to find the sweet spot where profitability meets environmental and social good. Find YOUR intersection of business success and helping the world at GoingBeyondSustainability.com: identify, develop, and market profitable products and services that make a direct difference on problems like hunger, poverty, war, catastrophic climate change, and even pandemics.
- Green And Profitable, another site addressing green business marketing and profitability. This site is also home to your résumé writer Shel Horowitz's blog at the intersections of business, marketing, environment, social change, and politics, published since 2004.
- Frugal Marketing, home to more than 1,000 articles on entreprenurship and marketing, many of them gathered into the webzine Down to Business.
- Frugal Fun, also with over 1,000 articles to save you money, build your career, and have more fun. Our first website, Frugal Fun went live in 1996 and includes the webzines Frugal and Fashionable Living, Global Arts Review, Global Travel Review, and Peace & Politics.
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Accurate Writing & More •
Established 1981 (Cyberspace, 1994)
16 Barstow Lane, Hadley, MA 01035 USA
413.586.2388
An easy drive from Amherst, MA (15 minutes), Northampton, MA (15 minutes), Springfield, MA (25 minutes), Greenfield, MA (25 minutes), Holyoke, MA (20 minutes), Chicopee, MA (20 minutes), Hartford, CT (45 minutes), and Brattleboro, VT (45 minutes). Near Skinner State Park and the Mount Holyoke Range.
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